About
A simple idea, executed without ceremony.
AdvocateLoop is a referral platform for businesses with repeat customers. We built it because the existing tools either overcomplicated a simple idea or were designed for a different shape of business altogether.
The noticing
Word-of-mouth was already working. The tools weren’t.
Every business with happy customers already has a referral channel. Customers tell their friends. Friends try the product. Sometimes they tell more friends. The mechanic is older than software.
The problem with the existing referral platforms wasn’t that they didn’t work. It was that they were built around mechanics that don’t fit how customers actually behave: cash payouts that turn customers into commission salespeople, separate advocate portals nobody logs into, commission tiers that turn referrals into multi-level marketing.
We wanted the simple version. A widget that lives on your site, a discount code emailed to a customer when their friend buys, and a clean dashboard that shows which customers drove which sales. Nothing more, nothing less.
That’s what AdvocateLoop is. Built by one person who spent enough time with the existing tools to know exactly what to leave out.
From the founder
I’m Terre. For years, I was an esthetician.
I worked the front desk. I watched our best clients send us their friends, and watched the credit for it vanish into thin air, because every referral tool I could find assumed the sale happened in a website cart. Ours didn’t. It happened on the booking calendar, in the treatment room, at the desk right in front of me.
So the clients quietly growing the business never got rewarded for it. The referral happened. The reward didn’t.
I built AdvocateLoop to close that gap, for businesses like mine, where the money changes hands somewhere a website cart never sees. It connects to wherever you actually get paid, and rewards the customer who referred a friend the moment that friend buys. Nothing to chase, nothing to fake.
That’s the part only I can tell you. Everything else on this page is the same idea, kept simple on purpose.
How we operate
What we believe.
Software earns its keep.
A tool you don’t open isn’t a tool. We design AdvocateLoop to stay invisible until it earns attention by surfacing something useful.
Customers are not affiliates.
The relationship between a business and its customers is different from the one between a business and paid promoters. We built for the first.
Pricing should be readable.
Every plan, every feature, every cost is on the pricing page. No sales calls to start, no tiers gated behind contact forms.
Onboarding isn’t a service to upsell.
The product installs in about 10 minutes. If it doesn’t for you, that’s a bug. Hands-on help is there if you want it, never required.
Say hello. Or just try it.
If you want to talk through referrals, the product, or whether AdvocateLoop fits your business, I’m happy to hear from you.