About
A simple idea,
executed without ceremony.
Advocate Loop is a referral platform for businesses with repeat customers. We built it because the existing tools either overcomplicated a simple idea or were designed for a different shape of business altogether.
The noticing
Word-of-mouth was already working. The tools weren’t.
Every business with happy customers already has a referral channel. Customers tell their friends. Friends try the product. Sometimes they tell more friends. The mechanic is older than software.
The problem with the existing referral platforms wasn’t that they didn’t work. It was that they’d been built around mechanics that don’t fit how customers actually behave: cash payouts that turn customers into commission salespeople, separate advocate portals nobody logs into, commission tiers that turn referrals into multi-level marketing.
We wanted the simple version. A widget that lives on your site, a discount code that gets emailed to a customer when their friend buys, a clean dashboard that shows you which customers drove which sales. Nothing more, nothing less.
That’s what Advocate Loop is. Built by a small team that spent enough time with the existing tools to know what to leave out.
How we operate
What we believe.
A tool you don’t open isn’t a tool. We design Advocate Loop to be invisible until it earns attention by surfacing something useful.
The relationship between a business and its customers is different from the relationship between a business and paid promoters. We built for the first.
Every plan, every feature, every cost is on the pricing page. No sales calls to start. No tiers gated behind contact forms.
The product installs in 10 minutes. If it doesn’t for you, that’s a bug. Hands-on help is available if you want it; it’s never required.
Where we are now
Newly launched. Working with our first customers.
Advocate Loop is in beta. The core product is built and shipping. We’re working with our first set of customers to make sure the dashboard, widget, and email flow work the way real businesses need them to.
If you’re considering us, you’re early. That has tradeoffs. The platform doesn’t yet have direct integrations with every booking system or ecommerce platform we’d like to support; some of those are on the immediate roadmap. In exchange, you get unusually responsive support, real input into what we build next, and pricing that reflects the early stage.
We’d rather earn customers slowly with a product we’re proud of than acquire them quickly with one we’re not. That’s the trade we’re making.
Say hello. Or just try it.
If you want to chat about referrals, the product, or whether Advocate Loop is right for your business, we’re happy to hear from you.