Advocate Loop

Terms of Service

Last updated: May 25, 2026

In plain English

Use the Service responsibly. You own your data and your customers’ data — we’re just the platform. You pay for paid plans monthly, with a 14-day trial and refund window. Either of us can end the relationship; if we do, we’ll give you your data. Disputes are governed by Pennsylvania law and resolved individually, not as a class action.

The full terms are below. Questions? Email legal@advocateloop.com.

Welcome to Advocate Loop. These Terms of Service (“Terms”) govern your use of the Advocate Loop platform and services (the “Service”). By creating an account or using the Service, you agree to these Terms. If you don’t agree, don’t use the Service.

In these Terms, “Advocate Loop,” “we,” “us,” and “our” refer to Advocate Loop LLC, a Pennsylvania limited liability company. “You” or “Customer” refers to the person or entity using the Service. “End Users” refers to advocates and referees who interact with your referral program through Advocate Loop-powered widgets and emails.

1. Your account

To use the Service, you must create an account. You agree to provide accurate, current, and complete information and to keep this information updated. You’re responsible for maintaining the security of your account credentials and for all activity that occurs under your account.

You must be at least 18 years old (or the age of legal majority in your jurisdiction) to create an account. By creating an account, you represent that you meet this requirement and that you’re using the Service for legitimate business purposes.

If you’re using the Service on behalf of an organization, you represent that you have authority to bind that organization to these Terms.

2. Acceptable use

You agree not to use the Service to:

  • Violate any applicable law, regulation, or third-party right
  • Send unsolicited commercial communications (spam) to any End User or other party
  • Promote, sell, or distribute any product or service that is illegal in the jurisdiction where the End User resides
  • Engage in fraudulent referral activity, including creating fake advocate accounts, manipulating conversion data, or self-referring to claim rewards
  • Reverse engineer, decompile, or otherwise attempt to derive the source code of the Service
  • Interfere with or disrupt the Service, our infrastructure, or other users’ access to the Service
  • Resell or sublicense access to the Service without our written permission
  • Use the Service to harass, abuse, threaten, or harm any person
  • Upload or distribute malware, viruses, or other malicious code through the Service
  • Collect or harvest information from the Service except as expressly permitted

We may suspend or terminate your account if we determine, in our reasonable judgment, that you’ve violated this section.

3. Your data and your customers’ data

You retain all rights to the data you submit to the Service, including configuration data, content, and End User data collected through your widget. We claim no ownership of your data.

You are the data controller for End User data; we are the data processor. This means you’re responsible for ensuring you have the legal right to collect and process End User data, including providing required notices and obtaining consents under applicable privacy laws (e.g. GDPR, CCPA). We will process End User data only as instructed by you and as required to provide the Service.

You grant us a limited, non-exclusive, royalty-free license to use, store, and process your data solely as necessary to provide the Service to you. We will not use your data or End User data to train AI or machine learning models, sell to third parties, or for any purpose beyond providing the Service to you.

You can export your data in CSV format at any time (subject to plan limits). On account termination, we will provide a final export and then delete your data per the schedule in our Privacy Policy.

4. Payment

The Service is offered on subscription plans, currently Starter (free), Growth, and Premier. Pricing details are available on our pricing page.

Merchant of record: Subscription payments are processed by Paddle.com Inc. and/or Paddle.com Market Ltd. (“Paddle”), which acts as the merchant of record for sales of the Service. Paddle handles all payment processing, currency conversion, sales tax / VAT / GST collection and remittance, and invoicing. Your transaction is with Paddle for payment purposes, and Paddle’s terms and privacy policy apply to that processing in addition to ours.

Free plan: No credit card required. Subject to usage limits described on the pricing page. We reserve the right to modify free-plan limits with 30 days’ notice.

Paid plans: Billed monthly in advance, via the payment method you provide. Prices are listed in US dollars; Paddle may charge you in your local currency at the then-current exchange rate. Subscriptions automatically renew unless you cancel before the end of the current billing period. You authorize us (and Paddle) to charge your payment method for all amounts owed.

Free trials: Paid plans include a 14-day free trial. We require a payment method to start a trial. If you don’t cancel before the trial ends, your subscription begins and we will charge your payment method.

Refunds: See our Refund Policy for details on when refunds are available and how to request one. In summary: paid plans include a 14-day refund window for first-time charges. If we materially reduce features on your plan, we will provide a pro-rated refund of the affected billing period upon request.

Late payments: If a payment fails, we’ll attempt to retry. If payment isn’t received within 14 days, we may suspend or terminate your account. You remain responsible for fees owed.

Price changes: We may change subscription prices with at least 30 days’ notice. Changes apply at your next billing cycle. If you don’t want to accept the new price, you can cancel before the change takes effect.

5. Intellectual property

We own the Service, including all software, designs, trademarks, logos, and content we provide (other than your data). These Terms grant you a limited, non-exclusive, non-transferable license to use the Service in accordance with these Terms. We reserve all rights not expressly granted.

You own the content you submit to the Service. The license you grant us in Section 3 is solely to enable the Service to function.

The “Powered by Advocate Loop” mark may appear in End User-facing widgets and emails on the free Starter plan. Removal of this branding is included on Growth and Premier plans.

6. Third-party services

The Service may integrate with third-party services (e.g. payment processors, ecommerce platforms, email providers, authentication providers). Your use of those services is governed by their own terms and privacy policies. We’re not responsible for third-party services or how they handle your data, except to the extent of our obligations as a data controller or processor under applicable law.

7. Termination

By you: You can cancel your account at any time from your account settings. Cancellation takes effect at the end of your current billing period (for paid plans) or immediately (for free plans). Cancellation is separate from refunds — see our Refund Policy for details on when refunds are available.

By us: We may suspend or terminate your account, with or without notice, if we determine you’ve violated these Terms, if your account is inactive for more than 12 months, or if we’re required to do so by law. We may also discontinue the Service generally, with at least 30 days’ notice and a final data export option.

On termination, your right to use the Service ends immediately. We will provide a final export of your data and then delete it per our retention policy.

8. Disclaimers

The Service is provided “as is” and “as available.” To the maximum extent permitted by law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

We don’t guarantee that the Service will be uninterrupted, error-free, or completely secure. We don’t warrant any specific results from using the Service (e.g. specific number of conversions, revenue impact, or growth outcomes).

9. Limitation of liability

To the maximum extent permitted by law, in no event will Advocate Loop’s total liability arising out of or related to these Terms or the Service exceed the amount you paid us in the 12 months immediately preceding the event giving rise to the claim, or one hundred US dollars ($100), whichever is greater.

We will not be liable for any indirect, incidental, consequential, special, or punitive damages, including lost profits, lost revenue, lost data, or business interruption, even if we’ve been advised of the possibility of such damages.

Some jurisdictions don’t allow the exclusion or limitation of certain damages. In those jurisdictions, our liability will be limited to the maximum extent permitted by law.

10. Indemnification

You agree to indemnify and hold Advocate Loop harmless from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from: (a) your use of the Service, (b) your violation of these Terms, (c) your violation of any law or third-party right, (d) your data or End User data, and (e) any disputes between you and your End Users.

11. Governing law and disputes

These Terms are governed by the laws of the Commonwealth of Pennsylvania, United States, without regard to conflict-of-laws principles. Any dispute arising out of or related to these Terms or the Service will be resolved in the state or federal courts located in Pennsylvania, and you consent to the personal jurisdiction of those courts.

You agree that any dispute will be resolved on an individual basis. Class actions, class arbitrations, and representative actions are not permitted.

12. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we’ll notify you by email and update the “Last updated” date at the top of this page. Continued use of the Service after a change constitutes acceptance of the updated Terms.

If you don’t agree to the updated Terms, you should stop using the Service and cancel your account.

13. Miscellaneous

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Advocate Loop regarding the Service. They supersede any prior agreements.

If any provision of these Terms is found to be unenforceable, the remaining provisions remain in full effect. Our failure to enforce a provision is not a waiver of that provision.

You may not assign these Terms or transfer your account without our written consent. We may assign these Terms in connection with a merger, acquisition, or sale of substantially all of our assets.

14. Contact us

Questions about these Terms?