Advocate Loop

Features

A referral platform,
built end to end.

Everything you need to run a referral program for any business with repeat customers — nothing you don’t.

10-minute setupWorks on any platformNo card required for Starter

The core capabilities

Four things we do well.

Setup

A drop-in widget for any platform.

Paste one snippet of code into your website and the referral program is live. Works with Shopify, Squarespace, Wix, WordPress, Webflow, custom Next.js sites — anywhere. No backend integration required.

  • Works on every modern web platform
  • No backend code, no database changes
  • WordPress plugin available
your-site.com
<!-- 1. Add the placement element -->
<div id="advocate-loop-widget"></div>

<!-- 2. Load the script -->
<script src="https://app.advocateloop.com/widget.js" async>
</script>
Most installs take under 10 minutes

Rewards

Conversion-only rewards.

Rewards trigger when a friend pays — not when they click, not when they sign up. Refunds dock the reward automatically. The fraud surface is gone.

  • Discount codes only — no cash payouts
  • Refunds reverse rewards automatically
  • No 1099s, no fraud surface
Conversion
Mike Chen — referred by Sarah K.
Paid
Order value
$142.00
Reward earned
+$20.00
Discount code generated
SARAH-OFF-15
If refundedReward auto-reverses

Analytics

Real-time funnel analytics.

See every click, claim, and conversion as it happens. Filter by advocate, source, channel, or date. Drill into individual chains to see exactly who referred whom.

  • Live conversion funnel visualization
  • CSV exports anytime
  • Up to 12 months of history (Growth) or unlimited (Premier)
Conversion funnel
Signed up142
Shared their link98
Got at least 1 click73
Drove a conversion38
Conversion rate26.8%

Branding

White-labeled, end to end.

Widget colors, email templates, discount-code prefixes, sender domain — every customer touchpoint appears under your brand. The words “Advocate Loop” don’t appear unless you’re on the free Starter plan.

  • Customizable widget colors, logo, copy
  • Branded email templates
  • Custom domain (Premier)

Three brands. Three identities. One platform.

Everything that ships in the box

The complete list.

Every plan includes the foundation. Some features are reserved for Growth or Premier — see the pricing page for details.

Customization

Custom widget colors
Match your brand exactly with hex-code customization.
Custom logo upload
Your logo on every customer-facing surface.
Custom widget copy
Edit every word your customers see.
Email template editor
Customize the welcome and reward-earned emails.
Discount code prefix
Codes look like SARAH-OFF-15, not generic.

Advocates & rewards

Advocate sign-up via widget
Customers join in 30 seconds with no separate account.
Pre-filled share links
Instagram, SMS, Facebook, and email — ready to send.
Conversion-only rewards
Discount codes trigger only when a friend pays.
Auto-reversing on refunds
If revenue refunds, the reward reverses automatically.

Analytics

Real-time conversion funnel
See every click, claim, and conversion as it happens.
Top advocates leaderboard
Identify your best referrers in one view.
Per-advocate detail view
Drill into any individual’s referral chain.
Date-range filtering
Last 7 days, last month, custom ranges, all-time.
CSV exports
Download advocates, conversions, and reward history.

Integrations

WordPress plugin
One-click install for WooCommerce and other WordPress sites.
JavaScript snippet
Drop-in widget for Shopify, Squarespace, Wix, custom sites.
Inbound webhooks
Trigger conversions from your booking system or POS.

Trust & security

Encryption at rest and in transit
All customer data encrypted with industry standards.
Brand isolation
Each brand’s data is fully isolated from every other brand.
GDPR-ready exports
Customer data exports and deletions on request.
Audit log
Every team action is logged with timestamps.
Two-factor authentication
Required for all admin accounts.
No data sales
We don’t sell or share your data, ever.

Equally important

What you don’t get.

Some things we deliberately leave out — because they don’t serve our customers, or because they create complexity for everyone.

No advocate portal.

Your customers don’t want a separate account, separate password, separate app. They want to share. The widget gives them what they need in 30 seconds; that’s the entire experience.

No commission tiers.

Other tools have multi-level commission structures, MLM-style downlines, configurable rate ladders. We don’t. Every advocate earns the same reward; the math is simple, the dashboard is clean.

No setup consultations.

No required onboarding calls. No “implementation specialists.” The product is supposed to be installable in 10 minutes, and if it isn’t for you, that’s a bug we want to fix — not a service we want to upsell.

No AI summaries.

We aren’t adding generative AI for the sake of it. The data is in your dashboard; you can see it, filter it, export it. If we can’t make a feature better with AI than a chart already does, we don’t add the AI.

See it in action.

Free for up to 100 advocates on Starter. Set up in under 10 minutes. No card required for Starter.

Start freeView pricing