Your best clients already refer their friends. Make sure they get rewarded for it.
Word-of-mouth is how salons grow — but most owners never know which clients drove the new bookings. Advocate Loop tracks every referral and sends discount codes automatically.
Free for up to 100 advocates · No card required for Starter · 10-min setup
The reality of running a salon
Sound familiar?
You’re tracking referrals on Post-its.
A new client mentions a friend’s name at the front desk and someone scribbles it on a sticky note. Maybe a discount happens, maybe it doesn’t. The client who sent her never knows.
Asking for referrals feels awkward.
You don’t want to make every appointment about marketing. But you also know your best clients would happily share — if you made it simple and worth their time.
You can’t prove what works.
When a new face walks in, was it Instagram, Yelp, a friend, or a Google search? Without tracking, you can’t double down on what’s actually growing the chair.
The chain
One client refers her bridal party.
The bridal party brings the next one.
Sarah’s been your client for two years. She refers her friend Lauren for a bridal trial. Lauren books with you, loves the result, and brings two of her bridesmaids. Each one gets her own code. Each one continues the chain.
How it works
Built for salons, end to end.
Add the widget to your booking page.
Drop one snippet onto your website. Works with Squarespace, Wix, Vagaro, GlossGenius, custom sites — any platform you’re using. Setup takes about 10 minutes.
<script src="https://app.advocateloop.com/widget.js">
</script>
Clients sign up in seconds.
Your happy clients tap the widget, enter their email, and immediately see pre-filled share buttons for Instagram, SMS, Facebook, and email. No app to install. No account to remember. They’re sharing in one tap.
Rewards trigger on real bookings.
When the friend books and pays, the original client gets a discount code emailed to her — redeemable on her next service. You see the whole chain in your dashboard. No checks to write, no spreadsheets.
In practice
How real salons use it.
Maria’s bridal client refers three bridesmaids for hair and makeup. All three book trials. Maria’s original client gets credits she can use on her own next appointment, automatically.
A new client books a balayage after a friend’s referral. She loves the result, joins your program through the widget, and refers two of her own coworkers. Your dashboard shows the chain growing.
Your standing color clients are your best referrers — they’re in the chair every 4-6 weeks and visibly representing your work. With Advocate Loop, you reward them for what they’re already doing.
Free to start. Pay when you grow.
Free for up to 100 advocates on Starter — enough to get a small salon started without a card.
Questions salons ask
Honest answers, often.
- Does this work with my booking system (Vagaro, GlossGenius, Square Appointments)?
- The widget lives on your website, so it works regardless of which booking platform you use. When a referred client books, you record the conversion in Advocate Loop — either through the widget at checkout, manually from your dashboard, or via a webhook if your booking system supports it. We’re actively working on direct integrations with the major salon booking platforms.
- Can my stylists see who referred a new client?
- Yes. The dashboard shows every conversion alongside the advocate who drove it. You can filter by date range to see which clients have been most active, recognize them at their next appointment, and identify your top referrers for any special programs.
- How do clients redeem their discount?
- They get an email with their unique code as soon as the friend’s booking is paid. They can apply it at their next appointment — either online during booking or at the front desk. Codes work however your salon already handles promotions.
- What if a referred client cancels or asks for a refund?
- The reward is automatically docked. You only count rewards on revenue that actually stuck. If a service is comped or refunded, the original advocate’s credit reverses without you needing to do anything.
- Will this work for my home-based or booth-rent setup?
- Yes. The tool runs entirely off your website and your dashboard — it doesn’t care whether you operate out of a 30-chair salon or a single booth. Booth renters and home-based stylists use it the same way.
- Can I customize the widget to match my brand?
- Yes. The widget colors, logo, copy, and even the wording on advocate emails are all under your control. Clients see your brand throughout the entire experience — the words "Advocate Loop" never appear unless you’re on the free Starter plan.
Have a different question?
Get in touch and we’ll respond within one business day.
Bring more of your best clients through the door.
Free for up to 100 advocates on Starter. Set up in under 10 minutes. No card required for Starter.